Case study / 002
Checkout, rebuilt
A 40-market storefront replatformed in fourteen weeks, without a trading freeze.
Retail
EMEA
14 weeks
Hero still
The problem
Forty market storefronts ran on three codebases. Every release needed manual QA in each locale, and checkout conversion had been flat for six quarters.
Before / after screens
What we did
One codebase, market configuration moved to data, and a single checkout with local payment methods. Media and creative testing ran against the new funnel from week six.
+41.8%
Revenue per session
−62%
Release time
9
Payment methods added