Fix the foundations first
Authentication, consent records, suppression rules and list quality come before the next campaign. Inbox placement and customer behaviour are more useful than a busy send calendar.
Build around the customer journey
We prioritise welcome, browsing, cart, post-purchase and reactivation journeys, then connect them to a considered campaign programme. Reporting focuses on commercial value per subscriber.
What we can help with
- Email authentication and deliverability
- List hygiene and engagement segments
- Automated journeys and campaign creative
- Revenue and retention reporting
Engagement: Ongoing · monthly retainer. Scope and timing are agreed before work begins.