Let the setting do its work
Traditional dark garments needed texture, daylight and a sense of place. The team chose locations in Kairouan, Sousse, Tunis and Sidi Bou Saïd to bring those qualities into the images.
A focused production
Planning and casting happened before travel. One crew worked across four locations over two days, with the campaign released the following week. The experience highlighted the value of allowing more travel and discovery time on a future shoot.
Commissioned campaign production for Amaanstudios.
