GLOSSARY

SPF, DKIM and DMARC.

These standards help receiving servers authenticate email and apply a domain’s handling policy.

Why it matters

SPF identifies authorised sending infrastructure. DKIM adds a verifiable signature. DMARC checks alignment with the visible sender domain and enables policy enforcement and reporting.

Audit all legitimate senders before moving to a strict enforcement policy.

Put it in context

Use this concept alongside the relevant customer journey, business costs and measurement assumptions. A single metric rarely tells the whole story.

Explore Lifecycle & email